Advertising was my childhood
sweetheart.
I’ve known her since I was a kid.
She would always be around, either singing “Tandurusti ki raksha karta hai
Lifebuoy” and “Happy days are here again, Thums Up, Thums Up”, or saying things
like “Bhala uski kameez meri kameez se safed kaise” and “Coldarin li?”, or
cracking puns with the Air India maharajah and the Amul girl.
I was quite fond of her then. But
I only began to grow close to her when I hit my teens and discovered her again
in the pages of magazines. She would look very pretty, sitting coyly in between
pages full of words, beckoning me to get to know her more. I started noticing the little things about
her, that tiny key number just below the hemline of her skirt, those exotic
Indian words she used to spout like Ulka and Chaitra and Trikaya.
I tried to resist her charms. She
was flirty, quirky, alluring. Not the kind of girl you introduced to your
parents. And my parents were keen I pair up with this other chick called
Engineering. (To please them, I even went out with her for a few years. We were
very stiff, very awkward with each other. Despite the years we spent together,
I never got to know her well. When I finally decided to break up with her, I
felt a surge of relief.)
Meanwhile, Advertising and I
continued to meet behind Engineering’s back. Her songs were more seductive now.
“How are things with you? Do I see a welcome in your smile?” “Mile sur mera
tumhara.” “Hamara kal, hamara aaj.” She was persistent in her pursuit. And so,
much against my parents’ wishes, who after my break-up with Engineering wanted
me to get into a match with MBA, I got married to Advertising.
Seven years later, I fell out of
love with Advertising.
Around the time I fell in love
with Advertising, there was this other girl at the periphery of my vision –
FTII. There was something attractive about her, but also something forbidding.
She was artistic, creative, philosophical – and way out of my league. I felt
inadequate and never approached her, though I desperately wanted to. I feared
being rebuffed. Her rejection would be devastating.
But the years I had spent with
Advertising emboldened me to seek her out. I asked, and she accepted. An
intense, all-consuming relationship ensued. It was fraught with long periods of
self-doubt, introspection and self-discovery. And short bursts of exhilaration
and ecstasy.
She made me a better man.
But all good things have to come
to an end, and so it was with me and FTII. We parted, but it was amicable. We
still remain good friends.
The affair left me drained, and
for succour, I returned to Advertising, like a philandering husband who keeps
coming back to a forgiving wife.
But the rapprochement was
short-lived.
Right after my affair with FTII
was over, I had wanted to move in with her cousin, Documentary. FTII had
introduced me to Documentary in the early days of our affair, but Documentary
and I really began to hit it off only when I was in the final throes of my
relationship with FTII. But Documentary was idealistic, principled and
demanding. And after an exhausting relationship, I wasn’t ready for another just
like it.
A few months into my restarted
relationship with Advertising, I realised it was not working out.
I was missing Documentary.
I called it quits with
Advertising. Again.
Documentary and I moved in
together. We lived on little, just love and fresh air. We were living a dream.
Hanging out with her friends – Cinema and Art and Literature. Meeting new
interesting people like Anthropology and Philosophy.
And then, I met someone else. A
human, this time. And the three of us couldn’t co-exist.
I reneged on my commitment to
Documentary.
I needed someone who was supportive of me and at the same time, blind to my indiscretions. And so I went back to Advertising.
But Advertising had changed. Or I
had.
Her songs no longer sang to me. “Har
ek friend zaroori hota hai” and “Dhak Dhak” did nothing to reawaken our romance.
Her lines now sounded trite and banal: “What an idea, Sirji!”
But I did what she asked me to do.
My needs were more important than my desires. At times, I felt like a gigolo,
fulfilling her demands in return for her money.
I’ve spent another 7 years with
Advertising. But this time in a loveless marriage.
I feel ripe for a fling. Perhaps
with that homely girl I’ve been ignoring for far too long – Television. Or with
Films, that desirable siren who’s ruined the life of many a man. Or with Teaching, even though I don't think I have the patience for her.
Or maybe, I should just go back to the
comforting arms of my Documentary.